Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Lars Vigerland"'
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 2, pp. 260-275.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2015-0061
Publikováno v:
International Journal of Bank Marketing. 34:260-275
Purpose – The purpose of this paper is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal ties and the customer appeal of banks and investment banks. De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3acf3aca6d6bc7127fb16f8abed0d83
https://doi.org/10.1108/ijbm-04-2015-0061
https://doi.org/10.1108/ijbm-04-2015-0061
Autor:
Erik A. Borg, Lars Vigerland
In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was consi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4d40913c73b138f81e018463b4747a64
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33169
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33169
Autor:
Lars Vigerland, Erik A. Borg
Publikováno v:
Journal of Investment and Management. 2:57
The purpose of this research is to analyze service dominated relationships and differences in characteristics of these relationships within arts marketing. The appreciation of art is seen as a service and is intertwined with the creation of company i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::971a51d524980c735acab474b8e778b8
https://doi.org/10.11648/j.jim.20130203.14
https://doi.org/10.11648/j.jim.20130203.14