Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Lars Meyer-Waarden"'
Publikováno v:
Journal of Interactive Marketing. 58:52-71
In their interactions with chatbots, consumers often encounter technology failures that evoke negative emotions, such as anger and frustration. To clarify the effects of such encounters, this article addresses how service failures involving artificia
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::355dd3c083bfa77ab58a92ebac116ec9
https://doi.org/10.1007/978-3-031-24687-6_83
https://doi.org/10.1007/978-3-031-24687-6_83
Publikováno v:
Psychology and Marketing
Psychology and Marketing, Wiley, 2022, 39 (3), ⟨10.1002/mar.21587⟩
Psychology and Marketing, 2022, 39 (3), pp.647-661. ⟨10.1002/mar.21587⟩
Psychology and Marketing, Wiley, 2022, 39 (3), ⟨10.1002/mar.21587⟩
Psychology and Marketing, 2022, 39 (3), pp.647-661. ⟨10.1002/mar.21587⟩
International audience
Autor:
Lars Meyer-Waarden, William Sabadie
Publikováno v:
Tourism Management. 96:104709
Publikováno v:
Journal of Business Research. 124:179-197
Loyalty programs (LPs) are an important marketing instrument used to promote repeat purchases and customer relationships. Although numerous studies have shed light on the adoption, design, and outcomes of LPs, research that reviews the accumulated kn
Publikováno v:
Journal of Retailing and Consumer Services. 71:103212
Firms make large investments in loyalty programs (LPs) to build customer relationships with customer loyalty as one of their primary goals. Despite the popularity of LPs, their effectiveness is questioned and the subject of academic debates in relati
Autor:
Lars Meyer-Waarden
Publikováno v:
Journal of Services Marketing, 2013, Vol. 27, Issue 3, pp. 183-194.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876041311330681
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18013660e7414e25fe05a1708062b16d
https://doi.org/10.1007/978-3-030-89883-0_78
https://doi.org/10.1007/978-3-030-89883-0_78
Autor:
Lars Meyer-Waarden, Julien Cloarec
Publikováno v:
Technovation
Technovation, Elsevier, 2022, 109, pp.102348. ⟨10.1016/j.technovation.2021.102348⟩
Technovation, 2022, 109, pp.102348. ⟨10.1016/j.technovation.2021.102348⟩
Technovation, Elsevier, 2022, 109, pp.102348. ⟨10.1016/j.technovation.2021.102348⟩
Technovation, 2022, 109, pp.102348. ⟨10.1016/j.technovation.2021.102348⟩
Artificial intelligence (AI)-powered autonomous vehicles (AVs) are one of the most highly anticipated technological advancements of our time, with potentially wide-ranging social implications in terms of driver/passenger safety, equity and environmen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b3893a1e5de990984d184fedf24ca41
https://hal-univ-lyon3.archives-ouvertes.fr/hal-03385891
https://hal-univ-lyon3.archives-ouvertes.fr/hal-03385891
Publikováno v:
Systèmes d'Information et Management
Systèmes d'Information et Management, 2021, 26 (4), pp.55-88
Systèmes d'Information et Management, 2021, 26 (4), pp.55-88
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad44e901b8133811c8beafdc51e1deea
https://univ-lyon3.hal.science/hal-03509671
https://univ-lyon3.hal.science/hal-03509671