Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Lars Fiedler"'
Publikováno v:
Customer Needs and Solutions. 7:43-61
Customer analytics has moved to center stage and customer analytics budgets are rising rapidly. It is surprising, then, that many chief marketing officers (CMOs) are uncertain about whether these investments improve firm performance. We address this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4051c6f7a7602f0131c77828a7d5be9
https://doi.org/10.1007/s40547-020-00109-2
https://doi.org/10.1007/s40547-020-00109-2
Autor:
Jakob Livschitz, Lars Fiedler
Publikováno v:
2018 SpaceOps Conference.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99b16319cb4d51d60468f66fb6f88829
https://doi.org/10.2514/6.2018-2301
https://doi.org/10.2514/6.2018-2301
Publikováno v:
Journal of Retailing. 90:587-593
© 2014 New York University. Prior research has documented a general positive relationship between the deployment of customer analytics and firm performance. In this research we focus on the retailing industry, an industry characterized by tight marg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8912ad9f4fe4022405f6aef79b73eae
https://doi.org/10.1016/j.jretai.2014.08.002
https://doi.org/10.1016/j.jretai.2014.08.002
Publikováno v:
Handbuch Markenführung ISBN: 9783658133610
Handbuch Markenführung ISBN: 9783658133412
Handbuch Markenführung ISBN: 9783658133412
Der Markentrichter, der den Kaufprozess von Konsumenten in seinen einzelnen Entscheidungsstufen abbildet, zahlt heute zu den Standardinstrumenten faktenorientierter Markenfuhrung. Wegen seiner breiten verhaltenswissenschaftlichen Fundierung findet er
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2d12e4d1594b69bc20d1abff36acaa7
https://doi.org/10.1007/978-3-658-13361-0_73-1
https://doi.org/10.1007/978-3-658-13361-0_73-1
Publikováno v:
Marketing ZFP. 31:197-212
Unternehmen, die ihre Produktmarken im Rahmen einer Endorsement-Strategie durch die Nennung der Unternehmensmarke unterstutzen, sehen sich mit einer komplexen Herausforderung konfrontiert. Denn wahrend die Profilierung von Produktmarken vornehmlich v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b2335eec5e9668722a3a37566c3ee78
https://doi.org/10.15358/0344-1369-2009-3-197
https://doi.org/10.15358/0344-1369-2009-3-197
Autor:
Manfred Kirchgeorg, Lars Fiedler
Publikováno v:
Corporate Reputation Review. 10:177-188
In many cases, research in corporate branding, stakeholder management and also corporate reputation management takes on a role concept without testing or probing it. This paper seeks to analyze if customers, employees, shareholders and journalists
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab27fe705bd4133598305e52fefea7e6
https://doi.org/10.1057/palgrave.crr.1550050
https://doi.org/10.1057/palgrave.crr.1550050
Publikováno v:
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, Second Edition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18488089a9f1bbda72fe50b5a12d9877
https://doi.org/10.1002/9781119207900.ch18
https://doi.org/10.1002/9781119207900.ch18
Publikováno v:
ICSC
We have developed an ontology based framework that evaluates compatibility between processing modules within an end user development framework, using MIT Lincoln Laboratory's Composable Analytics environment [1] as a test case. In particular, we focu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30e1da53ccf0312041cdb6d49f6f2eaf
https://doi.org/10.1109/icosc.2015.7050772
https://doi.org/10.1109/icosc.2015.7050772
Autor:
Timothy J. Dasey, Kevin K. Nam, Heather Lynn Griffin, Micah Thomas Lee, Lars Fiedler, Ronald Taylor Locke, Rajendra F. Laad
Systems, methods, and computer readable medium are provided for a composable analytics environment. A graphical module repository is provided that consists of a plurality of graphical modules that are configured to perform a data processing function.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::915507fe96c537323c6175c19dd3815d
https://doi.org/10.21236/ada603097
https://doi.org/10.21236/ada603097
Autor:
Timothy J. Dasey, Lars Fiedler
Publikováno v:
Online Journal of Public Health Informatics
Introduction Next-generation software environments for disease surveillance will need to have several important characteristics, among which are collaboration and search and discovery features, access to various data sets, and a variety of analytic m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::58f8d56ff4b854b1d70130ab13702310
http://europepmc.org/articles/PMC3692856
http://europepmc.org/articles/PMC3692856