Zobrazeno 1 - 10 of 18 pro vyhledávání: '"Larry S Lowe"'
1
An Investigation into the Roots of Salesforce Alcoholism
Autor: Larry S. Lowe, Patricia Bowen, Richard Ayres
Publikováno v: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
Research on abusive drinking behaviors of marketing and business students was conducted. Preliminary results support the business manager premise that abusive drinkers are attracted to sales careers. While the research is supportive of management vie
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e5bd36ead93bea52f5bfd76520c8d1ca
https://doi.org/10.1007/978-3-319-16946-0_162
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2
A Critical Analysis of the Impact of Legislated Market Shares
Autor: Kevin F. McCrohan, Larry S. Lowe
Publikováno v: Marketing Horizons: A 1980's Perspective ISBN: 9783319109657
The purpose of this paper is to analyze an emerging antitrust orientation which would have a negative impact on the operations of successful firms in oligopolistic markets. The issue is one of monopoly determination. The essence of the issue is that
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::65526e7d8f2acb1f13a0e04d5fa4a13d
https://doi.org/10.1007/978-3-319-10966-4_67
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3
Current Dimensions in Sales Forecasting
Autor: Larry S. Lowe, C. Richard Roberts
Publikováno v: Marketing Horizons: A 1980's Perspective ISBN: 9783319109657
A sales forecast is an estimate by a firm of the dollar or unit sales expected by that firm in a specific time period with a specific marketing program in a specific economic environment. The sales forecast is characteristically an estimate. The util
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1952bcf90f479bfab7957b2f9994e416
https://doi.org/10.1007/978-3-319-10966-4_21
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6
Motel Advertising: Practices and Themes
Autor: Larry S. Lowe, Allen Kruger
Publikováno v: International Journal of Contemporary Hospitality Management. 3
This study addressed the advertising practices and advertising themes of a random sample of 269 US motel operations. Motel advertising practices were advertising to sales ratios, agency use, media use, satisfaction with advertising, dominant advertis
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2381ed3ac801e590622223da7d89527b
https://doi.org/10.1108/09596119110001449
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7
Criteria for Selection of an Academic Major: Accounting and Gender Differences
Autor: Larry S Lowe, Dana R. Lowe, Kathleen A. Simons
Publikováno v: Psychological Reports. 75:1169-1170
An instrument for selection of academic majors was administered to 638 undergraduate business students to assess selection criteria for accounting majors and to compare criteria with nonaccounting majors, including marketing, management, and finance.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d21a293ac6917e7177b81ca143762b4c
https://doi.org/10.2466/pr0.1994.75.3.1169
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10
Erratum
Autor: Larry S. Lowe, Kevin F. McCrohan
Publikováno v: Journal of Business & Industrial Marketing. 3:45-52
This paper examines the gray market for consumer products, with a particular emphasis on the reasons for gray market growth, the distinct channels of distribution for gray market products, and the means by which the gray markets may be terminated. Se
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::40156eb86cebd7941da16cc9e39ab76e
https://doi.org/10.1108/eb006050
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