Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Larry D. Compeau"'
Autor:
Larry D. Compeau, Jay P. Carlson
Publikováno v:
Journal of Product & Brand Management. 27:415-426
Purpose Prior research has demonstrated that reference prices can affect consumer responses, but the reference prices examined have been presented along with semantic cues [e.g. manufacturer’s suggested retail price (MSRP) and Compare At]. This stu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cade3c68c9d76cbcc9d5ddfe540ca74f
https://doi.org/10.1108/jpbm-08-2017-1534
https://doi.org/10.1108/jpbm-08-2017-1534
Publikováno v:
Journal of Business Research. 69:1035-1042
Despite a good general understanding of retail patronage behavior, knowledge related to the deeper meanings of shopping is still uncertain. Using phenomenological depth interviews, the authors of this study examine lived shopping experiences. The fin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3019bb6a7ffcf19f2caf4b672f25329d
https://doi.org/10.1016/j.jbusres.2015.08.016
https://doi.org/10.1016/j.jbusres.2015.08.016
Autor:
Larry D. Compeau, Dhruv Grewal
Publikováno v:
Review of Marketing Research ISBN: 9781315088723
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d9b0414bdd879fdfc988e159cc539060
https://doi.org/10.4324/9781315088723-4
https://doi.org/10.4324/9781315088723-4
Autor:
Larry D. Compeau
Purpose To examine bad credit experiences in the context of identity to understand the entanglement between bad credit and the deformation of identity. Methodology/approach A qualitative method using depth interviews and hermeneutical analysis. Findi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22ca78ab1860a6fdd9f974109e271dc9
https://doi.org/10.1108/s1548-643520170000014006
https://doi.org/10.1108/s1548-643520170000014006
Publikováno v:
Journal of Retailing. 88:1-6
The global marketplace is continually shaped by changing realities, including the recent economic downturn and ever-increasing adoption of new technologies. The results of these changing realities affect every element of consumers’ shopping behavio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7baed9517ba1f6eb4954d9614a8c6adb
https://doi.org/10.1016/j.jretai.2011.12.001
https://doi.org/10.1016/j.jretai.2011.12.001
Publikováno v:
Journal of Product & Brand Management. 20:510-513
Purpose – In this brief paper, the aim is to highlight three important pricing areas: the business strategies and pricing models that have evolved over the past 20 years of research, the customers that have been targeted, and the role of the intern
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd529daf8098e71342408b24fea79f41
https://doi.org/10.1108/10610421111181813
https://doi.org/10.1108/10610421111181813
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 22:1-13
This article presents the findings of a study examining the way in which nonprofit organizations raise funds through promotional product offerings. Prospect theory is used as a framework for describing two alternative framing scenarios: a product pur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb2eca30bdb06ae36b3770dbae42c0b8
https://doi.org/10.1080/10495140903190283
https://doi.org/10.1080/10495140903190283
Publikováno v:
Journal of Engineering Education. 97:95-103
We analyzed seven years of pre-program and post-program survey data to evaluate the Clarkson University Research Experience for Undergraduates (REU) Site Program in Environmental Science and Engineering, and evaluated whether our program was successf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d950458b5fd6ffc97cd9e5687af4435c
https://doi.org/10.1002/j.2168-9830.2008.tb00957.x
https://doi.org/10.1002/j.2168-9830.2008.tb00957.x
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
This paper presents the findings of an experiment investigating ways in which nonprofit organizations raise funds through product offerings. Prospect theory is used as a framework for describing two alternative framing scenarios: a product purchase v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fd545b47bbe52ddc85905d142521060
https://doi.org/10.1007/978-3-319-13159-7_104
https://doi.org/10.1007/978-3-319-13159-7_104
Publikováno v:
Journal of Consumer Affairs. 38:178-187
Consumers are frequently presented with a higher reference price tn compare with a lower advertised selling price. The research on reference prices has traditionally been conducted based on the implicit assumption that consumers' interpretations of a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2047ad7db01d98daa7a8d5dd93e63832
https://doi.org/10.1111/j.1745-6606.2004.tb00471.x
https://doi.org/10.1111/j.1745-6606.2004.tb00471.x