Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Larry Chiagouris"'
Autor:
Larry Chiagouris, Claudio Schapsis
Publikováno v:
Proceedings of the 2019 International Conference on E-business and Mobile Commerce.
Mobile Marketing is a relatively new field. Many articles attempt to understand, define, encapsulate, find best practices, and describe marketing use applications on mobile devices. A significant part of the research on mobile marketing and mobile ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34f2395603ab0ea70e6513dc35efef13
https://doi.org/10.1145/3332324.3332326
https://doi.org/10.1145/3332324.3332326
Publikováno v:
Journal of Advertising Research. 55:81-94
The advertising industry has devoted substantial managerial focus on digital information and entertainment. Scholarly attention, however, has lagged. The current study examined the effects of perceived interactivity on attitude and intention to use a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae9a0689855adedc712eafdf2ba01845
https://doi.org/10.2501/jar-55-1-081-094
https://doi.org/10.2501/jar-55-1-081-094
Publikováno v:
Journal of Retailing and Consumer Services. 19:168-178
With the advent of digital technologies, both academic researchers and marketing practitioners alike continually seek a richer understanding of the way information is produced and consumed. Against this backdrop, this study explores the relationship
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0cebfb3cf4b34a742c9870c08586d61
https://doi.org/10.1016/j.jretconser.2011.11.006
https://doi.org/10.1016/j.jretconser.2011.11.006
Publikováno v:
Journal of Internet Commerce. 10:91-105
This study demonstrates that online product user reviews create opportunities for customer involvement with product and brand. It focuses on the resultant benefits to the firm, such as the attraction of valuable opinion leaders to the brand, positive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3953b7fbda978191b28050f0f8d140f
https://doi.org/10.1080/15332861.2011.571990
https://doi.org/10.1080/15332861.2011.571990
Autor:
Ipshita Ray, Larry Chiagouris
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 20:251-271
Consumers' previous shopping experience has been found to be an important influence on future shopping intentions. Prior internet shopping experience, however, has been largely overlooked as a moderator of attitudes and online-retail outcomes. Specif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d5340da5f72180f47977274ed6f245b
https://doi.org/10.1080/09593961003701767
https://doi.org/10.1080/09593961003701767
Autor:
Vishal Lala, Larry Chiagouris
Publikováno v:
Journal of Advertising Research. 49:328-338
Traditional media tools often are criticized for the waste of targeting noncustomers. Although marketing managers are aware of the potential for waste in the use of traditional media, such vehicles continue to dominate media budgets. In this article,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5c6512fc1209b7b9ed9d119b76ed67c
https://doi.org/10.2501/s0021849909090485
https://doi.org/10.2501/s0021849909090485
Autor:
Tara Lantieri, Larry Chiagouris
Publikováno v:
Journal of Consumer Marketing. 26:78-86
Purpose – The purpose of this paper is to identify the influences of mistrust and recommend actions that managers can take to insulate their brands in a climate of mistrust.Design/methodology/approach – Brand trust has been studied extensively on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0aa4e84277f57f9ab857e57ea745494e
https://doi.org/10.1108/07363760910940447
https://doi.org/10.1108/07363760910940447
Autor:
Ipshita Ray, Larry Chiagouris
Publikováno v:
Journal of Strategic Marketing. 17:1-20
This study presents a strategic view of the antecedents of loyalty through a model in which store affect and store loyalty mediate the effects of store characteristics on store outcomes and business performance. It is proposed that store atmosphere,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f0a8bd86df433dcc431fef04a8c9599
https://doi.org/10.1080/09652540802619160
https://doi.org/10.1080/09652540802619160
Publikováno v:
Journal of Internet Commerce. 7:528-549
The study examines the factors that influence the perceptions of consumers engaged in the consumption of news online. Measures of online communications effectiveness in the business sector are applied to the online news environment. Consumer reaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::790b7439702e9af1bfc5f8785d297e85
https://doi.org/10.1080/15332860802507396
https://doi.org/10.1080/15332860802507396
Autor:
Jose Gonzalez, Larry Chiagouris
Publikováno v:
Journal of Internet Commerce. 6:61-81
Several studies have expanded the work by Jaworski and Kohli (1993) by using their market orientation framework model and applying it to a variety of industries. The results of recent studies have uncovered moderate to strong relationships between th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4ab99b99dd49c897a11542807781788
https://doi.org/10.1300/j179v06n01_04
https://doi.org/10.1300/j179v06n01_04