Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Lara Sepulcri"'
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-15 (2023)
Abstract This paper examines the study of Non-Profit Organization’s (NPOs’) webpages through the Strategic Online Communication Approach (SOCA) context to underpin public engagement. Although it can be argued that social networking sites such as
Externí odkaz:
https://doaj.org/article/11bab823a6be4dfa92ca5bab575200fa
Autor:
Emerson Mainardes, Lara Sepulcri
Publikováno v:
International Review on Public and Nonprofit Marketing
This study grouped and systematized the elements that make up non-profit brand orientation (NBO) in an emerging country, as well as the elements that precede non-profit brand orientation, and the consequences of, and barriers to, the implementation o