Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Lanlung Chiang"'
Autor:
Thi Le Huyen Nguyen, Lanlung Chiang
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
This study aimed to investigate whether residents’ perceptions affected their life satisfaction and support towards sustainable tourism development in three small islands in Central Vietnam. Besides, this study also examined whether residents’ li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b1342b7f048d4c8ce2e4dc189f3ac81
https://doi.org/10.1007/978-3-030-39165-2_183
https://doi.org/10.1007/978-3-030-39165-2_183
Publikováno v:
International Journal of Tourism Research. 20:236-246
Publikováno v:
Journal of Travel & Tourism Marketing. 34:779-792
Festivals and events as social gatherings have become an increasingly important sector of the tourism and leisure industries. The present study applied social identity theory to examine the causal relationship between the three mental stages experien
Publikováno v:
Journal of Travel & Tourism Marketing. 34:531-543
This study aimed to extend Mehrabian and Russell’s stimulus–organism–response (S-O-R) framework to consumer events. Physical environment and staff interaction were evaluated as stimuli which impact event attendees’ self-concept and memory (or
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
This study adopts transformative service research (TSR) to enhance the predictive strength of servicescape framework. In particular, this study argues that intercustomer social support, as one of the dimensions of servicescape, has transformational p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::241f5989217424502edeb34bdb08ea13
https://doi.org/10.1007/978-3-319-47331-4_93
https://doi.org/10.1007/978-3-319-47331-4_93
Publikováno v:
Rediscovering the Essentiality of Marketing ISBN: 9783319298764
Research on the effect of fans’ psychological response to pop-culture destination is arguably limited (Lee et al. 2008). To develop a better understanding of fans’ psychological response to pop-culture destination and its relation to their post b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbe574c418bc5d5d6f785e949b5a9986
https://doi.org/10.1007/978-3-319-29877-1_185
https://doi.org/10.1007/978-3-319-29877-1_185
Publikováno v:
Marketing Challenges in a Turbulent Business Environment ISBN: 9783319194271
The travel and tourism industry is one of the largest and most dynamic industries in today’s economy. Statistical data indicates that the travel and tourism sector was expected to contribute 9 % to global GDP in 2011 as well as grow an average 4.4
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba92eddf6b2af17c3cf99687e834d117
https://doi.org/10.1007/978-3-319-19428-8_142
https://doi.org/10.1007/978-3-319-19428-8_142
Publikováno v:
International Journal of Tourism Sciences. 12:107-136
This study proposes a holistic approach to investigate activity preference patterns of international tourist market in Shanghai, China. The authors establish a second-order factor model of activity preference represented by activity segments. The sec
Autor:
Aikaterini Manthiou, Lanlung Chiang, Alastair M. Morrison, JungYoung Shin, Liang (Rebecca) Tang
Publikováno v:
International Journal of Tourism Sciences. 12:20-46
This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the
Publikováno v:
Journal of Travel and Tourism Marketing
Journal of Travel and Tourism Marketing, Taylor & Francis (Routledge), 2015, pp.nc. ⟨10.1080/10548408.2015.1064055⟩
Journal of Travel and Tourism Marketing, Taylor & Francis (Routledge), 2015, pp.nc. ⟨10.1080/10548408.2015.1064055⟩
International audience; Providing visitors with unique and memorable experiences is believed to be a competitive advantage of theme parks. The purpose of this study was to examine the impact of theme park visitors’ experiences on their recollection
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::76df649ca019e9f26188c0b64cfdb3b5
https://hal.archives-ouvertes.fr/hal-01196938
https://hal.archives-ouvertes.fr/hal-01196938