Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Language and languages in advertising"'
Autor:
Nga-Ki Mavis Ho
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own
Autor:
Ann Kronrod
Language Research in Marketing introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behavior and how language can express thoughts, em
Autor:
Jos Hornikx, Frank van Meurs
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreign
Autor:
Crispin Thurlow
The Business of Words examines the practices of ‘high-end'language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit.Aligned with existing work on la
Autor:
Joan O'Sullivan
Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus
Autor:
Songqing Li
This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English