Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Lance D. Potter"'
Publikováno v:
Social Marketing Quarterly. 15:66-82
The Centers for Disease Control and Prevention's Youth Media Campaign designed VERB™ as an aspirational brand to increase physical activity among children aged 9–13 years. In the current study, we explore the influence of the VERB™ brand in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7027781323eef30d4f007bc058e4c331
https://doi.org/10.1080/15245000903312034
https://doi.org/10.1080/15245000903312034
Publikováno v:
Communication Methods and Measures. 3:47-60
The VERB™ It's what you do campaign promoted physical activity to children ages 9–13 through paid advertising, school and community promotions, national partnerships, and community coalitions. The Centers for Disease Control and Prevention (CDC)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fca7816dbb94985065e89f5dae66b2eb
https://doi.org/10.1080/19312450902809680
https://doi.org/10.1080/19312450902809680
Publikováno v:
American Journal of Preventive Medicine. 34:S267-S274
Background The CDC's VERB™ campaign was designed to increase physical activity among children aged 9–13 years (tweens). As part of the strategy to surround tweens with support to be physically active, VERB developed messages for parents, the seco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ea6a4a02530f1dea2a79b442e2a4889
https://doi.org/10.1016/j.amepre.2008.03.004
https://doi.org/10.1016/j.amepre.2008.03.004
Autor:
Janet E. Fulton, Marc Peterson, Eric E. Wickel, Lance D. Potter, Carrie D. Heitzler, Gregory J. Welk
Publikováno v:
Medicine & Science in Sports & Exercise. 39:612-621
Purpose: The study evaluated the reliability and validity of the physical activity questions in the Youth Media Campaign Longitudinal Survey (YMCLS), a nationally representative survey of 9- to 13-yr-old youth. Methods: The participants were 192 yout
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8fd23611ad3017581ce557e804d415b
https://doi.org/10.1249/mss.0b013e3180305c59
https://doi.org/10.1249/mss.0b013e3180305c59
Autor:
Faye L. Wong, Carrie D. Heitzler, David Judkins, Jennifer Duke, Lance D. Potter, Marian Huhman
Publikováno v:
American Journal of Preventive Medicine. 32:38-43
Background Amid concern for the consequences of physical inactivity among children, the Centers for Disease Control and Prevention started a campaign using commercial marketing methods to promote physical activity to children. Design Longitudinal stu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c503448a4b0c3edc9cd690cd11bd1f5
https://doi.org/10.1016/j.amepre.2006.08.030
https://doi.org/10.1016/j.amepre.2006.08.030
Autor:
Michael Johnson, Jacquolyn M. Duerr, Linda K. Muthén, Lance D. Potter, Molly A. Hetrick, W. James Popham
Publikováno v:
American Journal of Preventive Medicine. 10:319-326
The California Department of Health Services conducted a $28,600,000 tobacco education media campaign in 1990 and 1991. An independent evaluation of the media campaign featured four waves of data-gathering, one prior to the campaign's beginning and t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::590c9a77428c1735128b0e76040f577a
https://doi.org/10.1016/s0749-3797(18)30559-2
https://doi.org/10.1016/s0749-3797(18)30559-2
Autor:
Mary Jo Nolin, Andrea Piesse, Marian Huhman, Faye L. Wong, David R. Judkins, Stephen W. Banspach, Lance D. Potter
Objectives. We evaluated physical activity outcomes for children exposed to VERB, a campaign to encourage physical activity in children, across campaign years 2002 to 2006. Methods. We examined the associations between exposure to VERB and (1) physic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::775f9f9f13cc6a249e7e78530d8bde59
https://europepmc.org/articles/PMC2836341/
https://europepmc.org/articles/PMC2836341/
The VERB campaign used a branding strategy closely modeled after the methods used to brand commercial products in the private sector. The VERB brand was the organizing element for the campaign's marketing approach and advertising platforms to reach i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::709f8e5d6d0441d6ac03876f6f6c4ccd
https://doi.org/10.1093/acprof:oso/9780199237135.003.0006
https://doi.org/10.1093/acprof:oso/9780199237135.003.0006
Publikováno v:
American journal of preventive medicine. 34
The CDC's VERB campaign was designed to increase physical activity among children aged 9-13 years (tweens). As part of the strategy to surround tweens with support to be physically active, VERB developed messages for parents, the secondary target aud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::9ab6a357e3d8d78e6dd53da50a29e204
https://pubmed.ncbi.nlm.nih.gov/18471607
https://pubmed.ncbi.nlm.nih.gov/18471607
Autor:
Stephen W. Banspach, Marian Huhman, Judy M. Berkowitz, Carrie D. Heitzler, Mary Jo Nolin, Lance D. Potter
Publikováno v:
American journal of preventive medicine. 34
Evaluation was an integral part of the VERB ™ campaign. This paper describes the array of evaluation methods used to support the development, implementation, and assessment of campaign activities. The evaluation of VERB consisted of formative, proc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1728f061033130feaec7915a341dcc06
https://pubmed.ncbi.nlm.nih.gov/18471602
https://pubmed.ncbi.nlm.nih.gov/18471602