Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Lancaster, Kent M."'
Publikováno v:
Journal of Advertising, 2003 Oct 01. 32(3), 69-76.
Externí odkaz:
https://www.jstor.org/stable/4622169
Autor:
Katz, Helen E., Lancaster, Kent M.
Publikováno v:
Journal of Advertising Research. Feb/Mar89, Vol. 29 Issue 1, p30-38. 9p. 2 Black and White Photographs.
Publikováno v:
Journal of Advertising. 1986, Vol. 15 Issue 3, p21-45. 10p.
Publikováno v:
Journal of Advertising. 1985, Vol. 14 Issue 3, p32-51. 8p.
Autor:
Lancaster, Kent M.1
Publikováno v:
Journal of Advertising. 1984, Vol. 13 Issue 4, p19-30. 12p.
Autor:
Lancaster, Kent M.1, Stern, Judith A.2
Publikováno v:
Journal of Advertising. 1983, Vol. 12 Issue 4, p4-9. 6p.
Publikováno v:
The Journal of Consumer Affairs, 2002 Dec 01. 36(2), 150-170.
Externí odkaz:
https://www.jstor.org/stable/23859922
Publikováno v:
Journal of Public Policy & Marketing, 2000 Oct 01. 19(2), 201-212.
Externí odkaz:
https://www.jstor.org/stable/30000627
Autor:
Boyer, Kenneth D., Lancaster, Kent M.
Publikováno v:
The Journal of Business, 1986 Jul 01. 59(3), 509-526.
Externí odkaz:
https://www.jstor.org/stable/2352716
Autor:
Lancaster, Kent M.1, Lancaster, Alyse R.1
Publikováno v:
International Journal of Advertising. 2003, Vol. 22 Issue 4, p469-485. 17p. 5 Charts.