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pro vyhledávání: '"Lamtiur Hutabarat"'
Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
Autor:
Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda, Yuni Kartika Sitanggang, Lamtiur Hutabarat, Ade Irma Suryani Sitorus
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-
Externí odkaz:
https://doaj.org/article/c480ea70e8464c52a0358bce2bf69c9e
Publikováno v:
Jurnal Manajemen dan Pemasaran Jasa. 15:147-160
In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2e4097bc0c8694fcf346a87ed17a6ad
https://doi.org/10.25105/jmpj.v15i2.13516
https://doi.org/10.25105/jmpj.v15i2.13516