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Akademický článek

A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences.

Autor: Ceren Hayran, Lalin Anik, Zeynep Gürhan-Canli

Publikováno v: PLoS ONE, Vol 15, Iss 4, p e0232318 (2020)

We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO's pervasiveness

Externí odkaz: https://doaj.org/article/e88b02dc0d77404182dd6fbad8916ca6

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Akademický článek

Prosocial bonuses increase employee satisfaction and team performance.

Autor: Lalin Anik, Lara B Aknin, Michael I Norton, Elizabeth W Dunn, Jordi Quoidbach

Publikováno v: PLoS ONE, Vol 8, Iss 9, p e75509 (2013)

In three field studies, we explore the impact of providing employees and teammates with prosocial bonuses, a novel type of bonus spent on others rather than on oneself. In Experiment 1, we show that prosocial bonuses in the form of donations to chari

Externí odkaz: https://doaj.org/article/04b5028c05374b9f9ad7187ea12a774a

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Rohvi

Autor: Lalin Anik, Gerry Yemen, Aerika Mittal

Publikováno v: The Case For Women. :1-23

Study level/applicability This case was successfully taught in a second-year MBA marketing course on the science of behavior change. It would be suitable for first-year MBA and executive education programs. The material would work well on courses on

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::edad2f8facd38c47a0d001e3bf6bbce2
https://doi.org/10.1108/cfw.2020.000020

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Feedback as a two-way street: when and why rating consumers fails

Autor: Tami Kim, Lalin Anik, Luca Cian

Publikováno v: Marketing Letters. 32:351-362

In efforts to keep ill-behaving consumers in check, managers are increasingly implementing the practice of rating consumers. We develop and test an account of when and why the practice of rating consumers backfires. Study 1 shows that consumers are m

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e407740e35cd1c180a5f7571c82ac28c
https://doi.org/10.1007/s11002-021-09570-y

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On Being the Tipping Point: Social Threshold Incentives Motivate Behavior

Autor: Michael I. Norton, Lalin Anik

Publikováno v: Journal of the Association for Consumer Research. 5:19-33

We document the impact of making a consumer the tipping point whose behavior causes some aggregate behavior to tip over a social threshold: “We are at 74% participation and your action will get us to our target of 75%.” In particular, we examine

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6d042e8dc8ee1fbaac3409f870287f3
https://doi.org/10.1086/706508

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Consuming together (versus separately) makes the heart grow fonder

Autor: Lalin Anik, Dan Ariely, Ximena Garcia-Rada

Publikováno v: Marketing Letters. 30:27-43

Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo their preferred alternative for an option that is more aligned with the p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::109c1015a0546eb24990cba5f5a08d0e
https://doi.org/10.1007/s11002-019-09479-7

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Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students

Autor: Ceren Hayran, Lalin Anik

Publikováno v: International Journal of Environmental Research and Public Health, Vol 18, Iss 1974, p 1974 (2021)
International Journal of Environmental Research and Public Health
Volume 18
Issue 4

The majority of research on the fear of missing out (FOMO) has focused on understanding how social media posts about attractive unattended experiences taking place in the physical world (e.g., a friend’s vacation) influence individuals’ affective

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c57b8dfe8ae3c19ce30fcd67c04de747
https://www.mdpi.com/1660-4601/18/4/1974

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From Style to Status and to Power: When and Why Do Stylistic Choices in Footwear Make Women Feel and Act Powerful?

Autor: David Dubois, Lalin Anik

This work examines the interplay between power, status and style. Building on the dual role of power and status as two primary sources of social influence in contemporary consumer society, we propose that stylistic choices associated with greater sta

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5d82f3a371bf1190a4b2045cd971f2a5
https://doi.org/10.1108/s0742-332220200000042003

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A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

Autor: Zeynep Gürhan-Canli, Lalin Anik, Ceren Hayran

Publikováno v: PLoS ONE
PLOS One
PLoS ONE, Vol 15, Iss 4, p e0232318 (2020)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b8f2432d8e0b497349a14215cab2af0e
http://europepmc.org/articles/PMC7192437

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A Supreme Case of Coolness?

Autor: Addison Corriher, Stephen E. Maiden, Lalin Anik

Publikováno v: SSRN Electronic Journal.

This case uses Supreme, a skater-clothing brand from New York City, and a framework for understanding the concept of “coolness” (see "A General Theory of Coolness," UVA-M-0953), which is the cornerstone of the firm's success, to set the stage for

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b3bdaeb0841f0312c8c38e58f5465af8
https://doi.org/10.2139/ssrn.3687284

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