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pro vyhledávání: '"Lalaounis, Sotiris T."'
Autor:
Lalaounis, Sotiris T., Nayak, Ajit
Publikováno v:
In European Management Journal February 2022 40(1):137-150
Publikováno v:
Design Principles & Practice: An International Journal; 2011, Vol. 5 Issue 6, p639-665, 27p, 2 Diagrams, 9 Charts
Autor:
Sotiris T. Lalaounis
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draw
Autor:
東京電機大学 編
'Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-cr