Zobrazeno 1 - 10 of 32 pro vyhledávání: '"Lala Hu"'
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The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
Autor: Lala Hu, Mirko Olivieri
Publikováno v: Journal of Business & Industrial Marketing. 38:1465-1478
Purpose The purpose of this paper is to investigate how business-to-business (B2B) companies operating in durable goods use digital communications after the COVID-19 outbreak. In particular, this paper focuses on the objectives of these digital commu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae3cafdd4c5b1720965e8b2daa52a9a8
https://doi.org/10.1108/jbim-09-2021-0422
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3
The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms
Autor: Lala Hu
Publikováno v: Journal of Business & Industrial Marketing. 37:2050-2063
Purpose The purpose of this paper is to analyze how the personal protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID-19 pandemic, and the adoption of digital and social media during the period of
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91a7ba25b1198ec08d0145f8a1f86737
https://doi.org/10.1108/jbim-01-2021-0005
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4
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks
Autor: Lala Hu, Mirko Olivieri, Riccardo Rialti
Purpose This paper aims to investigate small and medium enterprises’ (SMEs) adoption of social media platforms and how they integrated them within their marketing strategies during the COVID-19 outbreaks. Dynamic capabilities – observed as the in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d35184ada9bfab100e2d9750c5dff2c
https://hdl.handle.net/10807/223064
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6
Social media management in the traveller's customer journey: an analysis of the hospitality sector
Autor: Lala Hu, Mirko Olivieri
Publikováno v: Current Issues in Tourism. 24:1768-1779
In hospitality, consumers rely on social media during the purchase decision process, e.g. to search for information, compare alternative destinations and share media content of their travel experie...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::387fd58a9d249130486edc25c5fe3e39
https://doi.org/10.1080/13683500.2020.1819969
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8
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak
Autor: Mirko Olivieri, Lala Hu
Publikováno v: Advances in Digital Marketing and eCommerce ISBN: 9783030765194
In this study, we analyze the digital marketing tools activated by SMEs operating in B2B during the Covid-19 outbreak in the first half of 2020. Before the health emergency, SMEs used social and digital media in a limited way as compared to tradition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27d9cae9e862e09391d6af2de8de0f6b
https://doi.org/10.1007/978-3-030-76520-0_12
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9
Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study
Autor: Francesca Pratesi, Lala Hu, Riccardo Rialti, Lamberto Zollo, Monica Faraoni
Publikováno v: Italian Journal of Marketing
The objective of this research is to investigate how cultural differences affect consumers’ online purchase behavior. We reviewed the recent literature on cross-cultural studies on online behavior and building on Hofstede’s theory of cultural dim
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8aa1ede177fefdd742c4eeb7a82f80bb
http://hdl.handle.net/10807/174505
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