Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers.

Autor: Tresa Sebastian, Ann¹ (AUTHOR) anntresa18@gmail.com, Lal, Bhagya¹ (AUTHOR) bhagyalal1998@gmail.com, Anupama, J.¹ (AUTHOR) anupamajames1998@gmail.com, Varghese, Jee¹ (AUTHOR) jeevargheseaman97@gmail.com, Agnus Tom, Aleena¹ (AUTHOR) aleenaagnustom@gmail.com, Rajkumar, Eslavath¹ (AUTHOR) rajkumare@cuk.ac.in, Joshua George, Allen¹ (AUTHOR) allengeorge@cuk.ac.in, Jeyavel, Sundaramoorthy¹ (AUTHOR) sjeyavel@cuk.ac.in, Pandey, Vijyendra¹ (AUTHOR) vijyendrapandey@cuk.ac.in, Wajid, Maria¹ (AUTHOR), John, Romate¹ (AUTHOR) romatejohn@cuk.ac.in

Publikováno v: Cogent Business & Management. Jan 2021, Vol. 8 Issue 1, p1-24. 24p.