Fatores que influenciam a intenção e o comportamento de uso de aplicativos de delivery para restaurantes

Autor: Lais Harsányi de Aguiar Pinto, Juliana Maria Magalhães Christino, Renata Petrin, Érico Aurélio Abreu Cardozo

Publikováno v: Review of Business Management; Vol. 23 No. 1 (2021); 21-42
RBGN Revista Brasileira de Gestão de Negócios; Vol. 23 Núm. 1 (2021); 21-42
RBGN-Revista Brasileira de Gestão de Negócios; v. 23 n. 1 (2021); 21-42
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP

Purpose- The purpose this paper is to analyze the factors that influence the usage behavior of delivery applications. Design/methodology/approach- A survey method was used and a questionnaire was applied. The simple size comprised 344 respondents. Th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::021812b51f7d489c1e7ca539dcb11387
https://rbgn.fecap.br/RBGN/article/view/4095