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Publikováno v:
Journal of Business & Industrial Marketing. 28:335-346
PurposeThis paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust in a B2B context.Design/methodology/approachA self‐administered online survey was conducted to collect data from the organizational
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c26bcd8cc0fa3469d3dd684aea61d408
https://doi.org/10.1108/08858621311313929
https://doi.org/10.1108/08858621311313929
