Zobrazeno 1 - 1
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pro vyhledávání: '"Laila Saleh Martha"'
Publikováno v:
Jurnal Aplikasi Manajemen, Vol 21, Iss 2, Pp 516-533 (2023)
loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels,
Externí odkaz:
https://doaj.org/article/3f6df0130d87462e8e635687e928382e
