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Autor:
Lai-Hwa Chang, 張萊華
106
This study investigates consumer acceptance of online restaurant booking system in the case of EZTABLE using the theory of technology acceptance model. In addition to investigating the influences of perceived usefulness and perceived ease of
This study investigates consumer acceptance of online restaurant booking system in the case of EZTABLE using the theory of technology acceptance model. In addition to investigating the influences of perceived usefulness and perceived ease of
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/sx3zgc
Autor:
Lai-Hwa Chang, Meng-yan Lin
Publikováno v:
Marketing Review / Xing Xiao Ping Lun; 2006, Vol. 3 Issue 1, p587-608, 22p