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Autor:
Jhasty Marie Z. Ramizares, Ladine Abygael D. C. David, Phoebe Cates A. Acuesta, Molly B. Mejia, Ardvin Kester S. Ong, John Francis T. Diaz, Pauline C. Dangaran
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study investigated the impact of brand equity and the decoy effect on the purchase of insulated water flasks. This was done in order to address a gap in understanding the decoy effect’s effectiveness across sustainable alternatives like insula
Externí odkaz:
https://doaj.org/article/9a86e1379e13469aa42a29bd3de09812
