Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Lacan, Camille"'
Autor:
Lacan, Camille
Portés par l’évolution rapide d’Internet, les réseaux sociaux sont devenus de nouveaux moyens d’expression pour émettre et consulter des communications de bouche-à-oreille (BAO). Les marketeurs sont intéressés pour mieux utiliser ce BAO
Externí odkaz:
http://www.theses.fr/2018PSLED055
Autor:
Lacan, Camille, Desmet, Pierre
Publikováno v:
Journal of Consumer Marketing, 2017, Vol. 34, Issue 6, pp. 472-479.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-03-2017-2126
Autor:
Lacan, Camille (AUTHOR) camille.lacan@univ-perp.fr, Le Nagard, Emmanuelle (AUTHOR), Desmet, Pierre (AUTHOR)
Publikováno v:
Journal of Interactive Marketing. May2022, Vol. 57 Issue 2, p343-355. 13p.
Autor:
Lacan, Camille1 (AUTHOR) camille.lacan@univ-perp.fr
Publikováno v:
Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Dec2023, Vol. 38 Issue 4, p89-103. 15p.
Autor:
Lacan, Camille1 camille.lacan@univ-perp.fr, Botti, Laurent1 laurent.botti@univ-perp.fr
Publikováno v:
Décisions Marketing. 2022, Issue 105, p77-213. 31p.
Autor:
Lacan, Camille1 (AUTHOR) camille.lacan@univ-perp.fr
Publikováno v:
Recherche et Applications en Marketing (Sage Publications Inc.). Oct2023, Vol. 38 Issue 4, p98-113. 16p.
Autor:
Goncalves, Olga, Lacan, Camille
Publikováno v:
ASSOCIATION FRANCAISE DU MARKETING
ASSOCIATION FRANCAISE DU MARKETING, May 2021, Angers, France
ASSOCIATION FRANCAISE DU MARKETING, May 2021, Angers, France
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d82c2cc71638c5009796e5aabc82bbac
https://hal.archives-ouvertes.fr/hal-03264822
https://hal.archives-ouvertes.fr/hal-03264822
Autor:
Lacan, Camille, Desmet, Pierre
Publikováno v:
Marketing in a Post-Disciplinary Era : Proceedings
Australian and New Zealand Marketing Academy Conference. (ANZMAC) 2016
Australian and New Zealand Marketing Academy Conference. (ANZMAC) 2016, 2016, Christchurch, New Zealand. pp.333-340
Australian and New Zealand Marketing Academy Conference. (ANZMAC) 2016
Australian and New Zealand Marketing Academy Conference. (ANZMAC) 2016, 2016, Christchurch, New Zealand. pp.333-340
Despite the growing interest in crowdfunding, a major issue is the campaign success rate. Less than half of the campaigns are able to reach their goals. However, previous studies have neglected that the creator‘s open calls towards the contributor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::eb902c725ae2a8d615fbb1f92ade98d9
https://hal.archives-ouvertes.fr/hal-02132615
https://hal.archives-ouvertes.fr/hal-02132615
Autor:
Lacan, Camille, Desmet, Pierre
Publikováno v:
Strategic Innovative Marketing; 2017, p315-321, 7p