Zobrazeno 1 - 5
of 5
pro vyhledávání: '"LUCÍA MEDIANO SERRANO"'
Autor:
Francisco Villalba Merlo, Jone Mitxeo Grajirena, Lucía Mediano Serrano, José Juan Beristain Oñederra
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 12, Iss 2, Pp 77-101 (2012)
This work seeks to determine the potential of the brand as a tool that can create value for the lamb sector of the Basque Country, and analyzes to what extent the sector is taking advantage of that potential. To achieve this goal, we carry out a revi
Externí odkaz:
https://doaj.org/article/9ecbac657dc84f0da15cbf31ddf511df
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 2, Iss 1, Pp 11-30 (2002)
The increasing ecological concern and the need to attend to the new ecological demand, oblige enterprises to develop analysis tools in order to know better to the ecological consumer. The market segmentation is a valid tool to find differences among
Externí odkaz:
https://doaj.org/article/e9d717d47620436880932f3332e583f0
Autor:
LUCÍA MEDIANO SERRANO
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 1, Iss 2, Pp 55-68 (2001)
Rural tourism in the Basque Country, which began in 1988, is a way of tourism developed in the rural environment. It develops in agrarian exploitations, and it’s leaded by farmers, who combine their traditional activity with giving another services
Externí odkaz:
https://doaj.org/article/63d4dea09d1340b6a9a76f135d2f5940
This work seeks to determine the potential of the brand as a tool that can create value for the lamb sector of the Basque Country, and analyzes to what extent the sector is taking advantage of that potential. To achieve this goal, we carry out a revi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::fc5218416408ed0dd6291f5709d353de
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2012&v=12&n=2&o=4
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2012&v=12&n=2&o=4
Autor:
Jone Mitxeo Grajirena, Lucía Mediano Serrano, José Juan Beristain Oñederra, Francisco Javier Villalba Merlo
Publikováno v:
Addi. Archivo Digital para la Docencia y la Investigación
instname
instname
El presente trabajo trata de determinar el potencial que subyace en la marca como instrumento generador de valor para el sector ovino vasco, y analiza en qué medida el sector está aprovechando ese potencial. El estudio parte de una revisión de la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3b768b6445e6f7a5eb56f1538065c20
http://hdl.handle.net/10810/10239
http://hdl.handle.net/10810/10239