Zobrazeno 1 - 2
of 2
pro vyhledávání: '"LGBTQIAP+ communication"'
Publikováno v:
Revista de Gestão, 2023, Vol. 31, Issue 3, pp. 307-320.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/REGE-04-2022-0048
Publikováno v:
REGE Revista de Gestão, Vol 31, Iss 3, Pp 307-320 (2024)
Purpose – The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause. Design/methodology/approach – The theoretical framework focused on marketing communication, counterintuitive communication and
Externí odkaz:
https://doaj.org/article/b3e05f72e4c54f7e96d15bb99ee1aba6