Zobrazeno 1 - 10
of 123
pro vyhledávání: '"L. Patrick Devlin"'
Autor:
L. Patrick Devlin
Publikováno v:
American Behavioral Scientist. 49:279-313
This article examines television advertising used during the 2004 presidential campaign. Based on interviews with the advertising creators and coordinators and on repeated viewings by the author and his graduate and undergraduate students, it describ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a952d772847ec80324ad47eefae4f874
https://doi.org/10.1177/0002764205279414
https://doi.org/10.1177/0002764205279414
Autor:
L. Patrick Devlin
Publikováno v:
Communication Quarterly. 53:451-471
This article examines television advertising used during the 2004 presidential primary campaign. Based on interviews with the advertising creators and on repeated viewings by the author and his students it describes and analyzes the advertisements. I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19cc9d68f43da86c1165f2c5381dee90
https://doi.org/10.1080/01463370500102103
https://doi.org/10.1080/01463370500102103
Autor:
L. Patrick Devlin
Publikováno v:
American Behavioral Scientist. 44:2338-2369
This article examines television advertising used during the 2000 presidential campaign. Based on interviews with the advertising creators and on repeated viewings by the author and his graduate and undergraduate students, it describes, analyzes, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2de812bb18477e67415d312450acf8f2
https://doi.org/10.1177/00027640121958366
https://doi.org/10.1177/00027640121958366
Autor:
L. PATRICK DEVLIN
Publikováno v:
American Behavioral Scientist. 40:1058-1084
This article examines television advertising used during the 1996 presidential campaign. Based on interviews with the advertising creators and coordinators and on repeated viewings by the author and his students, it describes, analyzes, and evaluates
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab33c3c5e80523fc18d0fe99781b4dbc
https://doi.org/10.1177/0002764297040008008
https://doi.org/10.1177/0002764297040008008
Autor:
L. Patrick Devlin
Publikováno v:
Political Communication. 11:81-99
This study assesses the importance of paid advertising. Drawing from observations and interviews with ad creators and campaign managers, it describes, analyzes, and evaluates what the candidates did and why in the 1992 New Hampshire presidential prim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2c52dff21c665da67fd7bab557a1cee
https://doi.org/10.1080/10584609.1994.9963012
https://doi.org/10.1080/10584609.1994.9963012
Autor:
L. Patrick Devlin
Publikováno v:
American Behavioral Scientist. 37:272-290
This article examines television advertising used during the 1996 presidential campaign. Based on interviews with the advertising creators and coordinators and on repeated viewings by the author and his students, it describes, analyzes, and evaluates
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bac9ca8a1615528fc632a2eea541f8ac
https://doi.org/10.1177/0002764293037002015
https://doi.org/10.1177/0002764293037002015
Autor:
L. Patrick Devlin
Publikováno v:
Central States Speech Journal. 28:238-249
This study examines the 1976 primary and general election television commercials of Jimmy Carter and Jerry Ford. Based principally on interviews with the creators of the advertising and on repeated viewings of the numerous commercials acquired by Pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0bf2dd62ff284246ef7f0568c9ff66a
https://doi.org/10.1080/10510977709367945
https://doi.org/10.1080/10510977709367945
Autor:
L. Patrick Devlin
Publikováno v:
Communication Quarterly. 30:3-12
These interviews reveal the television advertising techniques and the rationale for the methods used during the 1980 presidential election campaign. Each of the media coordinators ‐ Peter Daily for the Reagan campaign and Gerald Rafshoon for the Ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::88c8111ad8481768a2d6a308f5f2c9c9
https://doi.org/10.1080/01463378209369422
https://doi.org/10.1080/01463378209369422
Autor:
L. Patrick Devlin
Publikováno v:
Quarterly Journal of Speech. 68:397-417
Based principally on personal observations and on interviews with journalists and Kennedy staff members, this study analyzes the 1980 Kennedy campaign, and focuses on three communicative phenomena that aid in understanding it: communicative considera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d01cc553e4475ec47a9f73241eda1c9e
https://doi.org/10.1080/00335638209383623
https://doi.org/10.1080/00335638209383623