Zobrazeno 1 - 10
of 21
pro vyhledávání: '"L. G. Akhmaeva"'
Autor:
L. G. Akhmaeva
Publikováno v:
Цифровая социология, Vol 7, Iss 1, Pp 41-47 (2024)
The article analyses the concept of freelance (temporary, project employment) within the framework of new approaches to employment and changes in the perception of remote and hybrid forms of employment by society and business after the COVID-19 pande
Externí odkaz:
https://doaj.org/article/7f6de28c862844b9884be21a76285d05
Publikováno v:
Вестник университета, Vol 0, Iss 10, Pp 220-226 (2023)
The article is devoted to the study of consumer expectations influence on the volume of produced spending within the framework of consumer preferences. The relevance of the study is related to the current processes in consumer market, which are chara
Externí odkaz:
https://doaj.org/article/381054f8b4c24e989e1c0bd36f5bab7e
Autor:
L. G. Akhmaeva, A. I. Eremeeva
Publikováno v:
Цифровая социология, Vol 6, Iss 3, Pp 54-61 (2023)
The article identifies six main types of content: communication, entertainment, situational, news, sales, and reputation. The study analyzes changes in content plan structure of companies providing various categories of consumer goods in 2022. The re
Externí odkaz:
https://doaj.org/article/abd50a4b5e9640b283bb76b91867c674
Autor:
L. G. Akhmaeva
Publikováno v:
Цифровая социология, Vol 6, Iss 2, Pp 30-39 (2023)
The article analyzes such concepts as the sharing economy model, gig economy model, economic uber model, human cloud platforms. The change in the perception of remote and hybrid employment forms by society in general and business in particular after
Externí odkaz:
https://doaj.org/article/1463ce16c8c944b8beba41c0f703cb32
Publikováno v:
Вестник университета, Vol 1, Iss 11, Pp 179-185 (2022)
The article examines the changes that have occurred in communications in all spheres of human activity: in business, retail, education, culture, banking, which occurred due to the pandemic that began in the winter of 2020. The pandemic has spurred an
Externí odkaz:
https://doaj.org/article/577d3f35432240ac9f380467ca17d44e
Autor:
L. G. Akhmaeva
Publikováno v:
Вестник университета, Vol 0, Iss 6, Pp 65-73 (2022)
This article examines the creation and development of ecosystems in business in the Russian market. The author analyses the concept of “ecosystem” as it applies to business and describes the main ways in which the first ecosystems to emerge in th
Externí odkaz:
https://doaj.org/article/44db24c6528649a2a540ef32ec3c06e9
Autor:
l. G. Akhmaeva
Publikováno v:
Вестник университета, Vol 0, Iss 1, Pp 29-35 (2022)
A money evolution is going from classical payment form for goods and services to biometric ones last years. When companies introduce new biometric technologies, it is relevant to study a consumer readiness for the new payment system. This subject is
Externí odkaz:
https://doaj.org/article/6ca8b1cf281e4ee0b5a0661336b4932d
Autor:
L. G. Akhmaeva
Publikováno v:
Цифровая социология, Vol 4, Iss 4, Pp 92-101 (2022)
The process of changing approaches to interactive marketing communications, due to the development of 5G technology – high-speed data transmission over 5G wireless networks has been reviewed. The main facts about 5G technology have been given, the
Externí odkaz:
https://doaj.org/article/4c09386744b846d1a0f7037567c79a25
Publikováno v:
Вестник университета, Vol 0, Iss 10, Pp 145-151 (2020)
The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and N
Externí odkaz:
https://doaj.org/article/823685ccf7bc4ceabffb712b6c803356
Autor:
L. G. Akhmaeva
Publikováno v:
Цифровая социология, Vol 3, Iss 3, Pp 21-28 (2020)
A brief overview of the history of the Internet and social networks in the world and in Russia in particular has been provided. The concepts of social network, user profile and properties inherent in any social network – virtuality, interactivity a
Externí odkaz:
https://doaj.org/article/21b821a7049c4392a79a4a669b54a566