Zobrazeno 1 - 6
of 6
pro vyhledávání: '"L. Ettinger Lieberman"'
Autor:
G. Ares, S. Ballay, B. Batalvi, M. Beg, D. Blumenthal, M. Cadoret, P. Courcoux, J. Delarue, C. Dehlholm, L. Ettinger Lieberman, P. Faye, M.B. Frøst, G. Gazano, D. Giacalone, J.E. Hayes, N. Herbeth, J. Hort, S.R. Jaeger, S. Kunze, J.B. Lawlor, S. Lê, T.M. Lê, E. Loescher, D. Lutsch, I. Maitre, H.R. Moskowitz, R. Möslein, S. Nicklaus, M. Ng, C. Petit, N. Pineau, B. Piqueras-Fiszman, P.H. Punter, E.M. Qannari, K.K. Rasmussen, M. Reisner, M. Rogeaux, P. Schlich, H. Stone, M. Strack, C. Sulmont-Rossé, R. Symoneaux, E. Teillet, D.M.H. Thomson, E. Vanzeveren, B. Veinand, T. Worch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5cbb3b8b51e3dd1c5335edfec8803e1e
https://doi.org/10.1016/b978-1-78242-248-8.50027-7
https://doi.org/10.1016/b978-1-78242-248-8.50027-7
We introduce Empathy and Experiment™ , joining in-depth qualitative methods (listening, observing) with experimental design of ideas (conjoint measurement) to understand consumers’ food values, determine which “elements” (communication points
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3626c0f1729defe8dcd43fecfa56840
https://doi.org/10.1533/9781782422587.4.509
https://doi.org/10.1533/9781782422587.4.509
Publikováno v:
CFW Plexus.
SUMMARY In a world of plenty, getting consumers to buy and eat “good for you” foods, such as those containing whole grains, can become problematic, especially when the alternatives are inexpensive, tasty, and less nutritious products. As a societ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed42a63a160522e53f837ac904656d52
https://doi.org/10.1094/cplex-2013-1001-13b
https://doi.org/10.1094/cplex-2013-1001-13b
Autor:
J.R. Piggott, W.L.P. Bredie, P. Møller, E. Chambers, D. McGrew, M.G. O’Sullivan, E. Monteleone, B. Plutowska, W. Wardencki, D.K. Parker, A.C. Silva Ferreira, A.G.J. Tredoux, S. Furukawa, R.S. Jackson, I. Zabetakis, L. Lurton, G. Ferrari, G. Snakkers, M. Riu Aumatell, L. Louw, M.G. Lambrechts, C. Da Porto, Y. Xu, K. Ji, C. Bordeu, E. Agosín, G. Casaubon, J.B. Faria, S. Villanueva-Rodriguez, H. Escalona-Buendia, F.R. Jack, L. Ettinger Lieberman, D.I. Moskowitz, H.R. Moskowitz, H.J.H. MacFie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::743c5f4fa5006026d2a6d55f309ab8a2
https://doi.org/10.1016/b978-0-85709-051-5.50024-9
https://doi.org/10.1016/b978-0-85709-051-5.50024-9
We present a marketer-useful system to identify those specific phrases that drive consumer interest. The approach begins with phrases about wine (i.e. features, benefits, emotions, quality statements, brands). These ideas are mixed and matched by a c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::616855c1a70215130d301a8183d18f03
https://doi.org/10.1533/9780857095176.4.395
https://doi.org/10.1533/9780857095176.4.395
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