Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Kyunghee Bu"'
Autor:
Kyunghee Bu, Luri Lee
Publikováno v:
Asia Marketing Journal, Vol 24, Iss 3, Pp 96-108 (2022)
This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the ‘think-aloud’ method to capture co
Externí odkaz:
https://doaj.org/article/42ef990c8ea44d518280400808b4178d
Autor:
Kyunghee Bu, Whoe Whun Kim
Publikováno v:
Asia Marketing Journal, Vol 22, Iss 4, Pp 27-45 (2021)
This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity. Due to the recent sharing experiences of the celebrity and their fans on S
Externí odkaz:
https://doaj.org/article/3a7dd3f9fc6f44ebb8bb565cbe3c9722
Publikováno v:
Asia Marketing Journal, Vol 22, Iss 4, Pp 171-173 (2021)
This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of
Externí odkaz:
https://doaj.org/article/37ba165b31104fb093e780708368563c
Autor:
Kyunghee Bu, Luri Lee
Publikováno v:
Korea Business Review. 27:77-92
Autor:
Kyunghee Bu
Publikováno v:
THE KOREAN JOURNAL OF ADVERTISING. 31:183-212
Autor:
Whoe Whun Kim, Kyunghee Bu
Publikováno v:
Asia Marketing Journal. 22
Autor:
Seong Yong Park, Kyunghee Bu
Publikováno v:
Journal of Business Research. 69:1656-1660
This study proposes to adopt Kano fuzzy model to minimize the overriding effect of ‘indifferent’ Kano category. Most frequently, consumers in a collectivist culture tend to show their prevention-mode of choosing the middle point on the questionna
Autor:
Nupur Nigam, Benjamin Bernard, Samantha Sevilla, Sohyoung Kim, Mohd Saleem Dar, Daniel Tsai, Yvette Robbins, Kyunghee Burkitt, Cem Sievers, Clint T. Allen, Richard L. Bennett, Theophilus T. Tettey, Benjamin Carter, Lorenzo Rinaldi, Mark W. Lingen, Houssein Sater, Elijah F. Edmondson, Arfa Moshiri, Abbas Saeed, Hui Cheng, Xiaolin Luo, Kevin Brennan, Vishal Koparde, Chen Chen, Sudipto Das, Thorkell Andresson, Abdalla Abdelmaksoud, Madhavi Murali, Seiji Sakata, Kengo Takeuchi, Raj Chari, Yusuke Nakamura, Ravindra Uppaluri, John B. Sunwoo, Carter Van Waes, Jonathan D. Licht, Gordon L. Hager, Vassiliki Saloura
Publikováno v:
Cell Reports, Vol 42, Iss 7, Pp 112823- (2023)
Summary: Cancers often display immune escape, but the mechanisms are incompletely understood. Herein, we identify SMYD3 as a mediator of immune escape in human papilloma virus (HPV)-negative head and neck squamous cell carcinoma (HNSCC), an aggressiv
Externí odkaz:
https://doaj.org/article/b0940346e8a34a0c84bdf4ba79034b75
Publikováno v:
Journal of Business Research. 66:983-988
This study answers whether or not an ethnic food restaurant is better off when promoting culturally congruent emotions, or incongruent but context-specific emotions. Using self regulatory fit as the theoretical frame, this study confirms that cultura
Publikováno v:
Psychology and Marketing. 26:590-609
This paper addresses some important issues involving the effective deployment of ever-increasing VIP program budgets. Recent research results on the effects of VIP programs have been somewhat mixed. Some studies have found a positive influence on con