Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Kyoungnam Catherine Ha"'
Publikováno v:
International Journal of Research in Marketing. 38:593-614
The authors investigate the extent to which central customer-based brand equity dimensions (Differentiation, Relevance, Esteem, Knowledge, and Energy) influence a firm’s systematic risk (i.e., beta) during both market upturns and downturns. The res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9081b91f21586607cb1ca62a550651b
https://doi.org/10.1016/j.ijresmar.2020.10.002
https://doi.org/10.1016/j.ijresmar.2020.10.002
Autor:
Hyunjung Lee1 hyulee@hartford.edu, Kyoungnam Catherine Ha2 kha@plu.edu, Youngseon Kim3 ykim@ccsu.edu
Publikováno v:
Proceedings for the Northeast Region Decision Sciences Institute (NEDSI). 2017, p526-529. 4p.
Autor:
Kyoungnam Catherine Ha1 s.paul.chung@gmail.com, Seung Myeong Chung2
Publikováno v:
Journal of Marketing Thought. May2018, Vol. 5 Issue 1, p37-43. 7p.
Publikováno v:
European Journal of Marketing. 50:530-549
Purpose When advertising is provided in the form of product placements – the inclusion of branded products within media programming – it can increase or decrease the consumer’s utility. This paper aims to investigate the relationship between pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb71cdc7e5a47d434fa151bf9cc93de2
https://doi.org/10.1108/ejm-12-2014-0758
https://doi.org/10.1108/ejm-12-2014-0758
Publikováno v:
Journal of Advertising Research. 55:322-338
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::485bf4925bc69ba472544683aa2c51dc
https://doi.org/10.2501/jar-2015-012
https://doi.org/10.2501/jar-2015-012
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 23:e1588
Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::610b997a55a274331a718e9d5f769738
https://doi.org/10.1002/nvsm.1588
https://doi.org/10.1002/nvsm.1588