Zobrazeno 1 - 10 of 32 pro vyhledávání: '"Kyounghee Chu"'
1
Akademický článek
The effect of partitioned framing vs. all-inclusive framing of donation amount on prosocial behavior: focus on the moderation effect of psychological characteristics
Autor: Eun Young Lee, Kyounghee Chu
Publikováno v: Frontiers in Psychology, Vol 14 (2023)
Despite numerous studies on individual charitable donations and cause-related marketing have been conducted, the framing of the donation amount has not been studied. This research suggests that people's intention to donate to charity differs dependin
Externí odkaz: https://doaj.org/article/442fe6f8d8ab40979fe86c197b0bd517
Zobrazit plný text záznamu
4
The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification
Autor: Ji Yoon Kim, Dohee Lee, Kyounghee Chu
Publikováno v: Journal of Business Research. 99:472-480
In spite of the ubiquity of brand personification (BP) in advertising, research that examines its effects directly is limited. This study explores the effect of verbal BP on consumer response and the underlying mechanisms involved. In addition, we id
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c680917a26c1727ab87b177295bd80b6
https://doi.org/10.1016/j.jbusres.2017.11.004
Zobrazit plný text záznamu
6
When Is Information Quality More Important?
Autor: Kyounghee Chu, Xina Yuan, Shun Cai
Publikováno v: Journal of Global Information Management. 26:204-232
One of the key elements that an electronic retailer (e-tailer) relies on for converting website visitors to buyers is information quality management. Previous studies recognized that information quality is a significant predictor of the online consum
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b6be62f1ae9d0a10c4a67ed91d901ff0
https://doi.org/10.4018/jgim.2018040110
Zobrazit plný text záznamu
7
The Impact of Video Game Addiction in the Workplace
Autor: Young-Gun Choi, Eunjung Choi, Kyounghee Chu
Publikováno v: International Journal of Cyber Behavior, Psychology and Learning. 8:1-19
There are extensive studies about video game addiction. However, empirical research on this topic in a workplace context is rare. The purpose of this study, is to empirically test how video game addiction affects organizational behaviors and how to a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::db79369bab63771cd5ca401bbd384a6a
https://doi.org/10.4018/ijcbpl.2018040101
Zobrazit plný text záznamu
10
A store brand’s country-of-origin or store image: what matters to consumers?
Autor: Tony C. Garrett, Sungkyu Lee, Kyounghee Chu
Publikováno v: International Marketing Review. 34:272-292
Purpose The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::81073b8710d32a59113cd28dff864bea
https://doi.org/10.1108/imr-03-2015-0083
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje