Výsledky vyhledávání - "Kyong Sik Sung"

Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

Autor: Kyong Sik Sung, Seoki Lee

Publikováno v: International Journal of Contemporary Hospitality Management.

Purpose Drawing on symbolic interaction theory (SIT), this study aims to identify what makes corporate social responsibility (CSR) communication more favorable to customers in the chain restaurants context. Specifically, this study examines the direc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::014fa35b5c1c3de3f1313262ce39fdb1
https://doi.org/10.1108/ijchm-08-2022-1027

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