Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Kyoko Fukukawa"'
Publikováno v:
Journal of Business Research. 103:293-300
Despite a substantial body of self-congruity (SC) research (cf. Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012) two important questions remain open: First, does the SC effect apply beyond Western countries. Second, does individual level culture moderate t
Publikováno v:
Psychology & Marketing. 36:138-149
Autor:
Kyoko Fukukawa
Publikováno v:
Journal of Business Ethics. 160:251-262
The paper addresses the problem of pursuing ethical business practices purely under the aegis of ‘integrity’, as frequently used to characterise morally desirable traits. Drawing on the work of philosopher Thomas Kasulis, the paper pairs ‘integ
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 28:594-615
Purpose The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer
Autor:
Sunil Manghani, Kyoko Fukukawa
Publikováno v:
The Necessary Transition ISBN: 9781351276528
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::404695adb81bb6c24990edf14079f1a6
https://doi.org/10.4324/9781351276528-5
https://doi.org/10.4324/9781351276528-5
Publikováno v:
[Nihon koshu eisei zasshi] Japanese journal of public health. 64(2)
Objectives This study examined the sentences that public health nurses (PHNs) use to describe "healthcare targets and results"; how they use the four components-target, result, term, and achievement degree-necessary for explaining, for example, a pla
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Self-congruity (SC) theory posits that consumers choose brands reflecting the image that consumers have of themselves (Sirgy 1982). Despite substantial research on SC (cf. Aguirre-Rodriguez et al. 2012), it is first unclear whether the SC effects (ac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04268d0e80c5a5476652bb0312142df9
https://doi.org/10.1007/978-3-319-47331-4_33
https://doi.org/10.1007/978-3-319-47331-4_33
Publikováno v:
Journal of Corporate Citizenship. 2013:71-99
This paper examines the implementation of education for sustainable development (ESD) within a business school. ESD is of growing importance for business schools, yet its implementation remains a challenge. The paper examines how barriers to ESD's im
Publikováno v:
Global marketing conference proceeding.
Publikováno v:
Rediscovering the Essentiality of Marketing ISBN: 9783319298764
Recent research questions the universality of the self-congruity effect on brand perceptions and highlights the need for further clarifying the boundary conditions of self-congruity theory. Current evidence suggests that it is individual characterist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64955a547d46a58bacd7003d6bea24f2
https://doi.org/10.1007/978-3-319-29877-1_38
https://doi.org/10.1007/978-3-319-29877-1_38