Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Kylie Brosnan"'
Publikováno v:
International Journal of Market Research, 63(4), 416-435. Market Research Society
Low survey participation from online panel members is a key challenge for market and social researchers. We identify 10 key drivers of panel members’ online survey participation from a qualitative study and then determine empirically using a stated
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::12c92bd9982613c5775575c8b61ecc99
http://www.scopus.com/inward/record.url?scp=85111802957&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85111802957&partnerID=8YFLogxK
Publikováno v:
International Journal of Market Research. 63:125-133
Survey data quality suffers when respondents have difficulty completing complex tasks in questionnaires. Cognitive load theory informed the development of strategies for educators to reduce the cognitive load of learning tasks. We investigate whether
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4420672f867a04f2b9c319f3fa31a5e2
https://doi.org/10.1177/1470785320986797
https://doi.org/10.1177/1470785320986797
Tracking respondents’ eyes while they complete a survey reveals that (a) they do not read instructions, survey questions, and answer options carefully enough, investing only as little as 32% of the required time; (b) their attention diminishes over
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::741f912a7765dce57d2545711d508a81
https://osf.io/preprints/socarxiv/yksmb
https://osf.io/preprints/socarxiv/yksmb
Low survey participation from online panel members is a key challenge for market and social researchers. We identify ten key drivers of panel members’ online survey participation from a qualitative study, then determine empirically using a stated c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f249bea569b6ac4b4fd88d3317f4226
https://osf.io/preprints/socarxiv/q7ed6
https://osf.io/preprints/socarxiv/q7ed6
Publikováno v:
Journal of Retailing and Consumer Services. 43:39-45
Surveys provide critical insights into consumer satisfaction and experience. Excessive survey length, however, can reduce data quality. We propose using constrained principle components analysis to shorten the survey length in a data-driven way by id
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f589c9aa17fbd4ec2e4e9b2331a0d471
https://doi.org/10.1016/j.jretconser.2018.02.007
https://doi.org/10.1016/j.jretconser.2018.02.007