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pro vyhledávání: '"Kyle R. Andrews"'
Publikováno v:
Journal of Communication. 61:178-196
The use of influential network members to facilitate the process of behavioral change has long been a goal of communication campaign designers, particularly in health settings. In a series of 3 studies, measures of 3 types of influential others (thos
Publikováno v:
Journal of Health Communication. 15:95-107
Childhood obesity is a significant problem in the United States. A number of communication campaigns and interventions have been conducted to combat the problem, with parents being recognized as an important target audience. A critical aspect of invo
Autor:
Michael R. Kotowski, Kim B. Serota, Kyle R. Andrews, Christopher J. Carpenter, Allison S. Shaw, Franklin J. Boster
Publikováno v:
Argumentation and Advocacy. 45:151-170
Scholars in the field of communication have long been interested in the diffusion of ideas, products, and behavior through a network (Dearing et al., 1996; DeFleur, 1987; Greenberg, 1964; LaRose & Hoag, 1997; Rogers, 2003). Recent meta-analytic work
Publikováno v:
Communication Reports. 21:59-69
A meta-analysis was conducted on the legitimization of paltry favors (LPF) effect (Cialdini & Schroeder, 1976). A total of 19 studies met the inclusion criteria, with a combined sample of 2,730 subjects. Excluding studies in which the LPF request was
Publikováno v:
Communication Research Reports. 25:131-144
The Health Information National Trends Survey (HINTS), a nationally representative data set, was analyzed to investigate the influence of perceived patient-centeredness, physician recommendation of mammograms, and race on adherence to mammogram recom
Publikováno v:
Health communication. 27(4)
Boster, Kotowski, Andrews, and Serota (2011 ) proposed that superdiffusers are well connected, persuasive, and a maven in a content area. They proposed that superdiffusers, if recruited, could promote the adoption of health practices. In this article
Publikováno v:
*McMaster only.
Thesis (Ph.D.)--McMaster University, 2003.
Advisor: David W. Andrews. Includes bibliographical references (leaves 122-141) Also available via World Wide Web.
Advisor: David W. Andrews. Includes bibliographical references (leaves 122-141) Also available via World Wide Web.