Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Kwangjun Heo"'
Autor:
Xiaoli Nan1, Kwangjun Heo2
Publikováno v:
Journal of Advertising. Summer2007, Vol. 36 Issue 2, p63-74. 12p. 2 Charts, 2 Graphs.
Publikováno v:
Health Education. 118:402-412
Purpose Although Human Papilloma Virus (HPV) is the most commonly diagnosed sexually transmitted infection in the USA, much controversy exists with respect to HPV vaccination, especially among parents of adolescents. Previous research has shown that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbd25ebe2bdd7b3f27f62c0c524df802
https://doi.org/10.1108/he-01-2018-0006
https://doi.org/10.1108/he-01-2018-0006
Autor:
Kwangjun Heo, Xiaoli Nan
Publikováno v:
Journal of Advertising. 36:63-74
Through a controlled experiment, this study demonstrates that an ad with an embedded cause-related marketing (CRM) message, compared with a similar one without a CRM message, elicits more favorable consumer attitude toward the company. This is so reg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb0862b48b73644dd3a4460e2b1e31fb
https://doi.org/10.2753/joa0091-3367360204
https://doi.org/10.2753/joa0091-3367360204
Publikováno v:
Conference Papers -- International Communication Association; 2009 Annual Meeting, p1-28, 28p, 2 Charts
Autor:
Xiaoli Nan1, Kwangjun Heo1
Publikováno v:
American Academy of Advertising Conference Proceedings. 2007, p156-156. 1p.