Výsledky vyhledávání - "Kwame Bankole"

Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana

Autor: Jingzhao Yang, Evelyn Agba Tackie, Isaac Ahakwa, Kwame Bankole

Publikováno v: SEISENSE Business Review; Vol. 1 No. 1 (2021): SEISENSE Business Review; 31-44

Purpose- Marketers want to know the best advertisement medium which can make their advertising more effective. This study seeks to find a linkage between television advertisement, radio advertisement, newspaper advertisement, and outdoor advertisemen

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8a7c840ffdb95ee744c092a3d0f464de
https://doi.org/10.33215/sbr.v1i1.561

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání