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pro vyhledávání: '"Kwabena Abrokwah-Larbi"'
Autor:
Kwabena Abrokwah-Larbi
Publikováno v:
African Journal of Economic and Management Studies.
PurposeThe purpose of this paper is to investigate the impact of customer-focus on small medium enterprise (SME) performance from the perspective of a resource-based view (RBV).Design/methodology/approachThis research study implemented a survey strat
Publikováno v:
Journal of Entrepreneurship in Emerging Economies.
Purpose This study aims to empirically investigate the relationship between artificial intelligence (AI) in marketing (AIM) and business performance from the resource-based view (RBV) perspective. Design/methodology/approach A survey strategy was use