Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Kutlubay, Omer"'
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 32, Issue 1, pp. 1-13.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2020-3281
Publikováno v:
In International Business Review August 2023 32(4)
Publikováno v:
In Journal of Business Research February 2022 139:145-160
Publikováno v:
Journal of Education for Business; Nov2023, Vol. 98 Issue 8, p502-510, 9p
Autor:
Kutlubay, Omer Cem1, Uslay, Can1 can.uslay@business.rutgers.edu
Publikováno v:
Marketing Education Review. Spring2019, Vol. 29 Issue 1, p37-51. 15p. 4 Charts, 1 Graph.
Autor:
Kutlubay, Omer Cem
This thesis presents two essays about the effects of portfolio positioning and quality positioning practices on market performance. The first study explores the effect of portfolio characteristics on market performance in the U.S. automotive industry
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45b06e9de9ee994f7cfbc789d088930e
Autor:
Kutlubay, Omer Cem1, Uslay, Can1 can.uslay@business.rutgers.edu
Publikováno v:
Marketing Management Association Annual Conference Proceedings. Fall2017, p18-19. 2p.