Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Kusum L. Ailawadi"'
Autor:
Iben M. Ricket, Jeremiah R. Brown, Todd A. MacKenzie, Yu Ma, Dhruv Grewal, Kusum L. Ailawadi, Jennifer A. Emond
Publikováno v:
BMC Public Health, Vol 22, Iss 1, Pp 1-16 (2022)
Abstract Background Diet is important for chronic disease management, with limited research understanding dietary choices among those with multi-morbidity, the state of having 2 or more chronic conditions. The objective of this study was to identify
Externí odkaz:
https://doaj.org/article/3f5668ae07884b98b14ba2aa8d1499c6
Publikováno v:
BMC Health Services Research, Vol 22, Iss 1, Pp 1-12 (2022)
Abstract Background Super-utilizers represent approximately 5% of the population in the United States (U.S.) and yet they are responsible for over 50% of healthcare expenditures. Using characteristics of hospital service areas (HSAs) to predict utili
Externí odkaz:
https://doaj.org/article/dfc2e7abf9454327aa2b482583bb994d
Autor:
Kusum L. Ailawadi, Paul W. Farris
Publikováno v:
NIM Marketing Intelligence Review. 15:24-31
Many metrics used to evaluate brick and mortar channels have equivalents online, but there are also some new metrics that marketers should monitor. Distribution breadth and depth refer to how easily a consumer can find a store that stocks the brand a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::248739c915afed605114cfe24873da4a
https://doi.org/10.2478/nimmir-2023-0004
https://doi.org/10.2478/nimmir-2023-0004
Autor:
Kusum L. Ailawadi
Publikováno v:
Journal of Marketing. 85:121-125
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3e778c75d5a2e7891e887bd8f22344f
https://doi.org/10.1177/0022242920972639
https://doi.org/10.1177/0022242920972639
Publikováno v:
Marketing Science. 39:459-464
This editorial introduces the special issue on marketing science and health. We begin by describing the healthcare ecosystem and its many distinguishing features relative to other markets. With its large share of U.S. and world gross domestic product
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41ef1ab71d08a4058b4ba0b10d08d32c
https://doi.org/10.1287/mksc.2020.1230
https://doi.org/10.1287/mksc.2020.1230
Publikováno v:
Journal of Marketing Research. 55:193-207
This article studies the impact of shopping at the warehouse club format on households' purchases of packaged food for the home. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00f0bfb6c5058709a73c944d40e9b455
https://doi.org/10.1509/jmr.16.0235
https://doi.org/10.1509/jmr.16.0235
Publikováno v:
Journal of Marketing, 81(3), 1-20. American Marketing Association
Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be measured using either consumer perceptions or sales. Consumer-based brand equity (CBBE) measu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::297f3ca12d73f2524faca48794cdc2f3
https://doi.org/10.1509/jm.15.0340
https://doi.org/10.1509/jm.15.0340
Autor:
Kusum L. Ailawadi, Paul W. Farris
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train
Autor:
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona