Zobrazeno 1 - 5
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pro vyhledávání: '"Kurt P. Munz"'
Autor:
Vicki G. Morwitz, Kurt P. Munz
Publikováno v:
Consumer Psychology Review. 4:26-41
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bd5f05395674d021704b0f6a80f84811
https://doi.org/10.1002/arcp.1061
https://doi.org/10.1002/arcp.1061
Publikováno v:
Marketing Science. 39:1071-1091
Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8193f1e9d430660e6923416cfc83db4c
https://doi.org/10.1287/mksc.2019.1220
https://doi.org/10.1287/mksc.2019.1220
Autor:
Kurt P. Munz, Vicki G. Morwitz
Publikováno v:
SSRN Electronic Journal.
Choosing something improves a person’s attitude toward it, a classic example of behavior affecting attitudes. Three studies re-examine the causal role of behavior in this “post-choice spreading of alternatives” phenomenon, demonstrating that ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54755aa0b2654c84accb0a0c6582a38f
https://doi.org/10.2139/ssrn.3341564
https://doi.org/10.2139/ssrn.3341564
Autor:
Vicki G. Morwitz, Kurt P. Munz
Publikováno v:
SSRN Electronic Journal.
In the context of voice shopping, fifteen experiments demonstrate that information presented by voice can be more difficult to process than the same information presented in writing. Consequently, auditory consumers who shop by voice are less able to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6eb0700f152d502692a3e00ca757d0d
https://doi.org/10.2139/ssrn.3462714
https://doi.org/10.2139/ssrn.3462714
Publikováno v:
SSRN Electronic Journal.
In a randomized field experiment with the education charitable giving platform DonorsChoose.org (N = 30,297), we examined email personalization using a potential donor’s name. We measured the effectiveness of matching potential donors to specific t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86f00801345ce14306bf67a98d3c81d0
https://doi.org/10.2139/ssrn.3244125
https://doi.org/10.2139/ssrn.3244125