Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Kursan Milaković, Ivana"'
Autor:
Milanesi, Matilde, Monteverde, Giulia, Runfola, Andrea, Kursan Milaković, Ivana, Guercini, Simone
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 6, pp. 674-689.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-11-2023-6405
Autor:
Anić, Ivan-Damir1 (AUTHOR), Kursan Milaković, Ivana2 (AUTHOR) ikursan@efst.hr, Hirogaki, Mitsunori3 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p772-794. 23p.
Publikováno v:
International Journal of Retail & Distribution Management, 2023, Vol. 52, Issue 2, pp. 201-219.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-12-2022-0520
Publikováno v:
Young Consumers, 2023, Vol. 24, Issue 6, pp. 649-668.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-08-2022-1590
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2022, Vol. 27, Issue 1, pp. 21-41.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-04-2021-0105
Publikováno v:
MARKET/TRŽIŠTE / MARKET. 32(SI):83-97
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=928590
Publikováno v:
In Electronic Commerce Research and Applications July-August 2019 36
Autor:
Kursan Milaković, Ivana1 (AUTHOR) ikursan@efst.hr, Ahmad, Asad2 (AUTHOR) asadahmad@jamiahamdard.ac.in
Publikováno v:
International Journal of Retail & Distribution Management. 2023, Vol. 51 Issue 12, p1637-1655. 19p.
Towards consumer behaviour outcomes and brand identification through consumer brand engagement (CBE)
The concept of consumer brand engagement (CBE) is a domain that recently started gaining importance. The main purpose of this paper was to determine the significance of CBE, and its dimensions/interactions for the behavioural outcomes, such as the sp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::0d6782586a9a179daca72f18020bc086
https://www.bib.irb.hr/1276793
https://www.bib.irb.hr/1276793
Autor:
Kursan Milaković, Ivana
Publikováno v:
Economic and Business Review. 23:260-272
This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::09700489afa0ad90a4dbf9e2c43383d5
https://doi.org/10.15458/2335-4216.1291
https://doi.org/10.15458/2335-4216.1291