Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Kurniawati Chrisjatmiko"'
Publikováno v:
Jurnal Administrasi Bisnis, Vol 13, Iss 2, Pp 25-38 (2024)
This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphon
Externí odkaz:
https://doaj.org/article/f2d31721f491489aa7ea29613c870584
Publikováno v:
Jurnal Manajemen dan Pemasaran Jasa, Vol 10, Iss 1, Pp 95-116 (2018)
The purpose of this research is to analyze the impact of philanthropy responsibility and ethical responsibility towards customer purchase behavior and customer loyalty on fast food restaurants. The research was conducted by using quantitative researc