Zobrazeno 1 - 10 of 21 pro vyhledávání: '"Kunter Gunasti"'
3
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Autor: Lei Wang, Ramesh Shankar, Ram Gopal, Kunter Gunasti, Joseph Pancras
Publikováno v: MIS Quarterly. 44:1987-2011
Gamification has been shown to encourage contributions of user-generated reviews (word-of-mouth: WOM) in various domains, including travel and leisure related platforms (Foursquare, TripAdvisor), e-commerce (Amazon), and auctions (eBay). WOM contribu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::061676a37a5338f9f5a444f01d9e30c0
https://doi.org/10.25300/misq/2020/13726
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5
My brand identity lies in the brand name: personified suggestive brand names
Autor: Selcan Kara, William T. Ross, Kunter Gunasti
Publikováno v: Journal of Brand Management. 27:607-621
This research introduces personified suggestive brand names, the degree to which a brand name (1) defines a potential user of the brand or (2) portrays personal characteristics that are used by the consumer to anthropomorphize the brand. Results of f
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7c6f80df27dff0cb0823297201ae5b72
https://doi.org/10.1057/s41262-020-00201-x
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7
Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations
Autor: Selcan Kara, William T. Ross, Kunter Gunasti
Publikováno v: SSRN Electronic Journal.
Purpose This research aims to examine how credence, search and experience attributes compete with suggestive brand names that are incongruent with the attributes they cue (e.g. expensive EconoLodge Motel, short-lasting Duracell battery and joint-stif
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2ebfbf14e0f15959d0af82f0bc26845
https://doi.org/10.2139/ssrn.3684107
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8
The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions
Autor: Timucin Ozcan, Kunter Gunasti
Publikováno v: SSRN Electronic Journal.
Goal progress can be measured using different scales (e.g., lbs., kg, oz., inches lost in weight loss domain). Despite considerable research on perceived goal progress, little is known about the effects of measurement scales on the mental representat
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3cf6323dba474ecff664050daf9fb1a9
https://doi.org/10.2139/ssrn.3522342
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9
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
Autor: Ernest Baskin, Kunter Gunasti
Publikováno v: Journal of Retailing. 94:380-392
Gift cards account for a $200 billion market in the US, yet little is known about consumers’ preferences and valuations of different gift cards. We examine how average US consumers feel about exchanging luxury brand gift cards (LGCs) versus non-lux
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::10a93f7d86e31a10f00b32462c031e90
https://doi.org/10.1016/j.jretai.2018.07.002
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10
Original brands in competition against high quality copycats
Autor: Kunter Gunasti, Hang T. Nguyen
Publikováno v: European Journal of Marketing. 52:1574-1597
Purpose Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat brands with superior product attributes and how original brands can
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6464052c01dc011b4caf7093c8b6ed55
https://doi.org/10.1108/ejm-08-2017-0536
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