Výsledky vyhledávání - "Kuijken, Bram"

Akademický článek

Effective product-service systems: A value-based framework

Autor: Kuijken, Bram, Gemser, Gerda, Wijnberg, Nachoem M.

Publikováno v: In Industrial Marketing Management January 2017 60:33-41

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Akademický článek

The producer-consumer classification gap and its effects on music festival success

Autor: Kuijken, Bram, Leenders, Mark A.A.M., Wijnberg, Nachoem M., Gemser, Gerda

Publikováno v: European Journal of Marketing, 2016, Vol. 50, Issue 9/10, pp. 1726-1745.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EJM-04-2015-0204

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Akademický článek

Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors.

Autor: Kuijken, Bram b.kuijken@uva.nl, Gemser, Gerda, Wijnberg, Nachoem M.

Publikováno v: Journal of Product Innovation Management. Nov2017, Vol. 34 Issue 6, p757-771. 15p.

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The Experience of Product Service System

Autor: Gemser, Gerda, Kuijken, Bram, Wijnberg, Nachoem M., van Erp, Jeroen

In this paper, we focus on how to design product service systems (PSS) that provide for coherent user experiences. Our research is part of a large Dutch research program (CRISP, www.crispplatform.nl) on PSS. We propose a framework for identifying rea

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::75044c679bd81bea57f1950f40536f37

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Conference

How musical festival success is affected by differences in consumer and producer classification.

Autor: Kuijken, Bram¹, Leenders, Mark A. A. M.², Wijnberg, Nachoem M.², Gemser, Gerda²

Publikováno v: Academy of Management Annual Meeting Proceedings. 2013, Vol. 2013 Issue 1, p1-1. 1p.

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