Declaração de Ética do Marketing Social

Autor: Kubacki, K, Eagle, L, French, J, Mintz, J, Musumba, D, Paullier, IB, Veríssimo, D, Ward, D

A International Social Marketing Association (iSMA)2 adoptou esta Declaração de Ética do Marketing Social para apoiar a conduta ética dos profissionais de marketing social, incluindo os praticantes, académicos e estudantes, em todas as áreas da

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08fdbf5e1d2a91e216b4d8803a58fd73

Social Marketing Statement of Ethics

Autor: Kubacki, K, Eagle, L, French, J, Mintz, J, Musumba, D, Paullier, IB, Veríssimo, D, Ward, D

The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their profession

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::21feac4df8dfd278dfc9aa4176c5bfdc

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The effects of source credibility and salience on sales performance: a study of corporate art collectors

Autor: Kackovic, M., Ebbers, J.J., Wijnberg, N.M., Kubacki, K.

Publikováno v: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, 710-713
STARTPAGE=710;ENDPAGE=713;TITLE=Ideas in Marketing: Finding the New and Polishing the Old
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109503

Signaling theory (Spence, 1973) focuses on using signals as proxies of quality and helps explain how signals reduce uncertainties in pre-purchase decision-making. Signals convey information about a product or producer’s unobservable or indiscernibl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd58cf80dbe958c4b7ce2a3055847a4d
https://dare.uva.nl/personal/pure/en/publications/the-effects-of-source-credibility-and-salience-on-sales-performance-a-study-of-corporate-art-collectors(091238ee-7895-4b8b-a9fd-fd7a83749c75).html

Totally endoscopic, minimally invasive, surgical treatment of atrial fibrillation - preliminary results

Autor: Hrapkowicz, T, Bisleri, Gianluigi, Kubacki, K, Zembala, Mo, Foremny, J, Przybylski, R, Sokal, A, Kucewicz, E, Nadziakiewicz, P, Kalarus, Z, Zembala, M.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3662::976e2725f503713d3c68742c468bac44
http://hdl.handle.net/11379/160809