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Autor:
Kučaba, Martin
This bachelor thesis examines the decision-making process of purchasing durable goods, aiming to explore how a consumer in the purchasing process is influenced by his/her primary social groups. This thesis also looks at what are the specific influenc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::8b2b8e14ae26b6deb96bcc74ed70caf0
http://www.nusl.cz/ntk/nusl-456182
http://www.nusl.cz/ntk/nusl-456182
