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pro vyhledávání: '"Kryvosheeva , Nadiya"'
Autor:
Radchenko, Yury, Marenych , Viktoria, Marchenko, Olga, Kryvosheeva , Nadiya, Guzenko , Hanna, Shcheblykina, Tamila
Publikováno v:
ScienceRise, Iss 2, Pp 37-43 (2021)
The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the bas