Zobrazeno 1 - 10
of 114
pro vyhledávání: '"Krohmer, Harley"'
Knowledge of consumers' willingness to pay (WTP) is a prerequisite to profitable price-setting. To gauge consumers' WTP, practitioners often rely on a direct single question approach in which consumers are asked to explicitly state their WTP for a pr
Externí odkaz:
http://arxiv.org/abs/2005.11318
Autor:
Ehrensperger, Elena, Greenberg, Daria, Krohmer, Harley, Nagel, Felix, Hoyer, Wayne, Zhang, Z. John
Publikováno v:
European Journal of Marketing, 2022, Vol. 56, Issue 2, pp. 321-350.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-09-2019-0703
Publikováno v:
In International Journal of Research in Marketing March 2021 38(1):70-84
Publikováno v:
Journal of Research in Marketing and Entrepreneurship, 2020, Vol. 22, Issue 1, pp. 37-63.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRME-03-2019-0020
Publikováno v:
Strategic Management Journal, 1999 Apr 01. 20(4), 339-357.
Externí odkaz:
https://www.jstor.org/stable/3094215
Publikováno v:
Journal of Marketing, 1999 Apr 01. 63(2), 1-17.
Externí odkaz:
https://www.jstor.org/stable/1251942
Publikováno v:
Journal of Marketing, 2016 May 01. 80(3), 25-41.
Externí odkaz:
http://www.jstor.org/stable/44134940
Publikováno v:
Journal of Marketing. Jul2011, Vol. 75 Issue 4, p35-52. 18p. 1 Diagram, 4 Charts.
Autor:
Homburg, Christian, Krohmer, Harley, Cannon, Joseph P., Kiedaisch, Ingo, Cannon, Hugh M., Yaprak, Attila, Rodriguez, Carlos M., Wilson, David T., Stevenson, Thomas H., Cabell, David W.E., Green, Robert T., Smith, Tasman
Publikováno v:
Journal of International Marketing. 2002, Vol. 10 Issue 4, piii-vii. 5p.