Zobrazeno 1 - 10 of 32 pro vyhledávání: '"Kroff, Michael"'
1
Kniha
When innovativeness in form matters: the joint impact of form innovativeness and expected innovativeness type on product evaluations over time
Autor: Kroff, Michael William
Past research in the area of product innovativeness has been dominated by studies conducted at the firm level. Furthermore, these studies principally lack a consumer perspective on the product innovativeness - product performance relationship. The pu
Externí odkaz: http://hdl.handle.net/1969.1/5758
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2
Akademický článek
Developing brand advocacy through brand activities on Facebook
Autor: Choi, Youngtae, Kroff, Michael W., Kim, Junga
Publikováno v: Journal of Consumer Marketing, 2021, Vol. 38, Issue 3, pp. 328-338.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JCM-10-2019-3460
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3
When innovativeness in form matters the joint impact of form innovativeness and expected innovativeness type on product evaluations over time
Autor: Kroff, Michael William
Thesis (Ph. D.)--Texas A&M University, 2006.
"Major Subject: Marketing" Title from author supplied metadata (automated record created on Nov. 2, 2007.) Vita. Abstract. Includes bibliographical references.
Externí odkaz: http://handle.tamu.edu/1969.1/5758
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4
Conference
THE IMPACT OF BRANDS' ONGOING FACEBOOK ACTIVITIES ON FACEBOOK USER SEGMENTATION.
Autor: Youngtae Choi1 ychoi@unf.edu, Kroff, Michael W.2, Penagos, Gabriel Ignacio3, Ruiz-Moreno, Felipe4
Publikováno v: AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p796-798. 3p.
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5
Akademický článek
Unraveling consumer suspense: The role of hope, fear, and probability fluctuations
Autor: Moulard, Julie Guidry, Kroff, Michael W., Folse, Judith Anne Garretson
Publikováno v: In Journal of Business Research 2012 65(3):340-346
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6
Akademický článek
The Role of Suspense in Gaming: Inducing Consumers' Game Enjoyment.
Autor: Moulard, Julie Guidry1 (AUTHOR), Kroff, Michael2 (AUTHOR), Pounders, Kathrynn3 (AUTHOR) kate.pounders@austin.utexas.edu, Ditt, Cassandra1 (AUTHOR)
Publikováno v: Journal of Interactive Advertising. 2019, Vol. 19 Issue 3, p219-235. 17p. 1 Diagram.
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7
Akademický článek
VISITOR SATISFACTION LEVELS AT SOUTHERN UTAH NATIONAL PARKS AS THE NUMBER OF VISITORS INCREASES.
Autor: Steed, Emmett1, Kroff, Michael1, Goonan, Kelly1
Publikováno v: International Journal of Business, Marketing, & Decision Science. Winter2018, Vol. 11 Issue 1, p37-59. 23p. 20 Charts, 4 Graphs.
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8
Akademický článek
EXPLORING CONSUMER PERCEPTIONS OF PRODUCT INNOVATIVENESS.
Autor: Kroff, Michael W.1, Reilly, Mike1
Publikováno v: Review of Management Innovation & Creativity. Mar2011, Vol. 4 Issue 9, p101-117. 17p. 1 Color Photograph, 2 Diagrams, 3 Charts.
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9
Akademický článek
Innovativeness and new product success: insights from the cumulative evidence.
Autor: Szymanski, David M.1 d-szymanski@tamu.edu, Kroff, Michael W.2 mkroff@montana.edu, Troy, Lisa C. Lisa@Troys.us
Publikováno v: Journal of the Academy of Marketing Science. Spring2007, Vol. 35 Issue 1, p35-52. 18p.
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10
Akademický článek
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity.
Autor: Choi, Youngtae, Thoeni, Andrew, Kroff, Michael W.
Publikováno v: Journal of Relationship Marketing; Jan-Mar2018, Vol. 17 Issue 1, p52-70, 19p, 2 Diagrams, 3 Charts, 1 Graph
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