Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Kristof De Wulf"'
Autor:
Kristof De Wulf, Joeri Van den Bergh
Publikováno v:
Research World. 2017:19-21
Four years from now, millennials (born between 1980 and 1996) will make up over a third of the global workforce. Raised in different times and different ways, millennials clearly differ from previous generations, both in their attitude and in their a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e37bffa242785c5516dcda0186063843
https://doi.org/10.1002/rwm3.20490
https://doi.org/10.1002/rwm3.20490
Publikováno v:
International Journal of Research in Marketing. 26:97-107
article i nfo Article history: First received in October 22, 2007 and was under review for 3 months In response to criticism of brand personality measures that embrace other aspects besides brand personality, we developed a new brand personality meas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87db79bd6f0cf1b33821333a194c7a12
https://doi.org/10.1016/j.ijresmar.2008.12.002
https://doi.org/10.1016/j.ijresmar.2008.12.002
Publikováno v:
Journal of retailing and consumer services
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity and interaction is called
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73e8e3820a794aef3e55dbf3e4de5b74
https://doi.org/10.1016/j.jretconser.2007.03.005
https://doi.org/10.1016/j.jretconser.2007.03.005
Publikováno v:
Information & Management. 43:434-446
We developed and empirically validated a process model of web site success in an online shopping context by identifying the role of pleasure as a key mediating variable. Web site evaluations (of content, organization, and technology) were posited as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5150fda5f278bc0efad3be7f789e603
https://doi.org/10.1016/j.im.2005.10.005
https://doi.org/10.1016/j.im.2005.10.005
Publikováno v:
Journal of Consumer Marketing, 22, 223-232. Emerald Group Publishing Ltd.
PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::57124fa44867919087b1ce5e3a97b597
https://doi.org/10.1108/07363760510605335
https://doi.org/10.1108/07363760510605335
Publikováno v:
Journal of Business Research. 56:177-190
Literature suggests that strong relationship outcomes not only depend upon successful relationship marketing tactics, but also upon consumer personality. Based upon face-to-face interviews with 246 visitors of a German shopping mall, reporting on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a64cebfbad0bba64a555028e2f3b9ffc
https://doi.org/10.1016/s0148-2963(01)00219-3
https://doi.org/10.1016/s0148-2963(01)00219-3
Publikováno v:
Journal of Retailing and Consumer Services, 10(2), 95-108. Elsevier Limited
This study focuses at the impact of different relationship efforts made by a retailer (direct mail, preferential treatment, and tangible rewards) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty). A cross
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::16446630689f21ef0dc0a929ac0d17d0
https://doi.org/10.1016/s0969-6989(02)00013-9
https://doi.org/10.1016/s0969-6989(02)00013-9
Publikováno v:
Journal of Business Ethics. 44:261-278
This paper investigates the relationship between two outcomes of relationship marketing – affective commitment and behavioral loyalty – and consumers' unethical behavior. The main objective of the study is to assess whether affective commitment a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a2ebedf85be05f85e32e0ae1a0d67de
https://doi.org/10.1023/a:1023678507088
https://doi.org/10.1023/a:1023678507088
Publikováno v:
International Marketing Review. 19:408-419
The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in masculine as opposed to feminine countries. We consider this to be important, as advertising is generally more influential than literature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef9b36399da92f96c31c0cb76dee77c1
https://doi.org/10.1108/02651330210435690
https://doi.org/10.1108/02651330210435690
Publikováno v:
Psychology and Marketing. 19:293-301
In this study the influence of topic involvement on mail-survey response rate and speed was experimentally investigated. The results show that response rates for topics that are generally considered as high involvement were higher than for topics tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::955432390b728e69cb93d79e66be6385
https://doi.org/10.1002/mar.1053
https://doi.org/10.1002/mar.1053